Vision Chen


Weizheng Chen holds a Master's in Information Experience Design from the Royal College of Art (QS World Ranking No.1 in Art & Design), specializing in emotion-driven UX/UI and visual design. Skilled in product planning, user research, and visual design, he independently manages the full design process—from requirements gathering to feature definition and interactive delivery—balancing user needs, product feasibility, and business goals.

Passionate about consumer electronics and aesthetic detail, his work prioritizes emotional resonance, usability, and engaging visual experiences. His cross-disciplinary background includes collaborations with cultural and technology institutions on large-scale interactive and cross-media design projects, which have expanded his creative perspective and adaptability. Curious, innovative, and team-oriented, he thrives in collaborative, fast-paced environments.













About
Email:visionchen15@gmail.com
Instagram:visionchen_

IxD

2021-25 Portfolio CN 



                                                                                                                                                                                                                     


UX/UI Design


Pawfor Low-Carbon Pet Care Platform
2024
UX/UI/App Design





Pawfor - Low-Carbon Pet Care Platform



                                                                                                                                                                                                                                              UX/UI Design


Para



     

This is the design for the product purchasing application for the PARA project.This section includes brainstorming, defining users, conceptualizing solutions, and prototyping solutions.

This concept design project is set in the year 2100, where the elite class adopts a 48-hour work schedule and promotes artificial organ technology to extend their working capabilities. However, the high population density has triggered a crisis of infectious diseases and blood-related fatalities.

To address this issue, the government collaborates with biotech companies to launch the "Para" project. This initiative extracts and modifies blood from rare plants such as Podocarpus and Cymbidium to enhance cardiovascular function, prevent cancer, and extend lifespan.
The project not only provides tailored blood products for the elite but also offers services to the general public, ensuring safe and effective blood modification. The design focuses on delivering convenient, customized blood products for diverse client needs, supporting features like shopping, logistics tracking, and sharing to enhance user experience.






Yeastar UCX 2024 Exhibition Landing Page 







Project Overview:
This project involved designing a promotional landing page for Yeastar's participation in the UCX Exhibition 2024 in London. The goal was to increase brand visibility, drive visitor engagement, and capture potential client leads through an interactive and visually engaging online experience.

Objectives:
  • Highlight the exhibition details (date, booth number, location) and create a sense of urgency with a live countdown timer.
  • Showcase Yeastar’s global presence and brand strength with key statistics.
  • Encourage user participation through an exclusive gift draw and a user-friendly registration process.
  • Create a visually appealing, interactive experience aligned with Yeastar's branding.

My Role:

As the UX/UI Designer, I was responsible for:
  • Designing the overall structure and user flow of the page.
  • Creating engaging visual elements to captivate the audience.
  • Ensuring responsive design across devices (desktop and mobile).
  • Collaborating with developers to implement and refine the design.



Design Highlights:

  • The hero section features a prominent live countdown timer to build anticipation for the exhibition, with clear event details (date, location, booth number) and eye-catching visuals (e.g., gift box explosion) to immediately grab attention.









  • Brand Statistics Section ("Yeastar at a Glance"):
    • Displayed impressive company stats (e.g., number of customers, countries served) to establish authority and trust.
    • Designed with a clean, minimalistic layout to ensure clarity and readability.







  • Interactive Prize Draw:
    • Created a visually appealing prize wheel graphic and a detailed prize list to incentivize participation.
    • Integrated a registration form that was easy to fill out and complied with GDPR regulations.









How to Participate and Get Your Ticket CTA:
This section combines clear instructions on how to register, participate in the lucky draw, and claim exclusive prizes, along with a bold and highly visible CTA ("Get Your UCX Exhibition Ticket") to drive immediate user action. By providing step-by-step guidance and transparent terms and conditions, users are encouraged to engage effortlessly while feeling confident in their participation. The prominent CTA ensures that users can quickly secure their tickets and join the event seamlessly.





    Key Results:
    • Increased Engagement: The page received over 10,000 unique visits within two weeks of launch.
    • Lead Generation: Registration form submissions reached a conversion rate of 20%, exceeding expectations.
    • Exhibition Success: Over 300 booth visitors attributed to the landing page’s success.
    • Positive Feedback: The page’s design and interactivity were praised internally by the marketing team and externally by exhibition attendees.



    Challenge 1: Balancing detailed content with visual appeal.
    Solution: Used a modular design with clear sections and visuals to guide user focus.

    Challenge 2: Ensuring GDPR compliance while collecting user data.
    Solution: Designed the form with explicit consent checkboxes and clear privacy terms.









    The Six Steeds of Zhao Mausoleum Web Design






    This project presents the online browsing and exhibition system for the Six Steeds of Zhaoling. Users can easily access the historical background, detailed displays, and related audio and video introductions of the Six Steeds through the platform’s homepage. 

    During the browsing process, users can choose to explore the background stories, artistic representations, and related historical research of each horse. Additionally, the system provides navigation across different pages, allowing users to return to the homepage or continue exploring other content after learning about a single horse. This ensures that users can efficiently access information and gain an in-depth understanding of the cultural and artistic value of the Six Steeds of Zhaoling.





    Home Page
    This page extracts the general appearance of the Zhaoling Tomb and arranges the stone carvings according to their recorded locations. The layout is adjusted in a digital visual format, allowing users to click on each stone tablet to view relevant content.










    Loading Page
    The page features an imprint image of the stone carving of the Zhongma (Middle Horse).





    War Horse Display
    This page presents the display of a single war horse accessed from the homepage. Users can rotate to view it from different angles.











      
    Interaction & Exhibition Design


    Shiqu Baoji-Ruyan
    2021
    IxD/UX/UI/Exhib. Design
    Charge interaction- Ling-jing
    2023
    IxD/UX/UI/Installation
    Sugar Spike
    2024
    Installation/Data Visualization
    “Xi- Wuji" JewelLry Exhib
    2022
    IxD/Exhib. Design
    Xi-Wuji
    2022
    Exhib. Design
    Zhengda Grand hall content design
    2021
    Exhib. Design



    Art in “ Shiqu Baoji” from Forbidden City
    石渠宝笈









                                                                                                                


    Sugar Spike




                                                                                                                                                                                                                                                    watch video
    Why
    Sugar Spike reveals the dark history of sugar production, from its origins to the present. It explores how our endless demand for sugar fuels worker exploitation and environmental destruction, challenging us to confront the hidden costs of this everyday commodity.


    What
    The installation features a drip device linked to live sugar-price data from the stock market. As sugar prices rise, a clear liquid drips onto sugar, turning blood-red to symbolize the deepening exploitation of labor. A slide projector continuously displays the history of sugar's impact, resting on a stand made from sugarcane that dehydrates over time, representing the suffering of overworked laborers. Beneath the installation, a map illustrates deforestation driven by sugar plantations.


    How
    Created with reclaimed materials, the drip device and projector reflect the human and environmental toll of sugar production. The sugarcane stand highlights the physical cost to workers, while the satellite map connects the industry to global deforestation. This piece invites viewers to reflect on their role in sustaining this harmful cycle.




    Operation Process




    Drip Device System


    Arduino Kit /3D Print /RefinedSugar/ Glass
    At the core of the installation is a drip device controlled by real-time sugar stock data. As sugar prices rise, a transparent liquid is released, which turns blood-red upon contact with the sugar. This transformation symbolizes how rising profits deepen the exploitation of labor. The white sugar absorbs the liquid, representing how the power of profit consumes life and well-being.




    The Wheel of Sugar History


    Silica / Sugarcane / Slide Projector
    A slide projector, operated by an automated machine, continuously displays the history of sugar exploitation from the past to the present. It rests on a stand made from sugarcane, which dehydrates over time, symbolizing the suffering of sugarcane workers afflicted by CKDnt (Chronic Kidney Disease of non-traditional causes), brought on by prolonged, high-intensity labor without sufficient water or rest. The repetitive motion of the projector symbolizes the ongoing cycle of exploitation, while the mechanical fingers operating it represent the power and profit driving the suffering of these innocent farmers, pushing the history of exploitation to repeat again and again.




    Deforestation Map


    Beneath the installation, a satellite map depicts deforestation in Yurimaguas, part of the Amazon Basin, primarily driven by agricultural plantations, including sugarcane cultivation.





    Making process



    Technical Documentation for Embedded Project

    Project Name
    Sugar Spike （ Real-Time Sugar Price-Controlled Drip Device）

    Project Overview

    This project is an intelligent control system that uses an ESP32 microcontroller to retrieve real-time sugar price data and control the opening and closing of a drip device based on price fluctuations. By designing and 3D-printing a custom casing, the core hardware components are integrated into a standalone unit, making it suitable for applications such as agricultural irrigation and industrial drip control.

    Project Objectives
    1. Real-Time Sugar Price Monitoring: Retrieve and monitor sugar price fluctuations online.
    2. Automated Valve Control: Open or close the drip device based on sugar price changes.
    3. Hardware Integration: Design a portable and durable casing to house all components.
    4. Low Power Consumption: Optimize power management for prolonged operation.
    System Components

    1. Hardware
    • ESP32 Development Board: Acts as the central control unit with Wi-Fi connectivity.
    • Servo Motor: Executes physical actions to control the drip valve.
    • 3D-Printed Casing: Custom-designed and printed to protect the internal hardware and facilitate installation.
    • Power Module: Supports both USB and battery power sources.
    2. Software
    • Real-Time Data Retrieval Module: Connects the ESP32 to a cloud API to fetch real-time sugar prices.
    • Logic Control Module: Determines valve status based on predefined price thresholds.
    • Servo Motor Driver Module: Converts control signals into servo motor actions.
    • Debugging and Monitoring Module: Provides system status via serial communication or a web interface.
    Technical Implementation

    1. Data Retrieval and Processing
    • API Integration: Use HTTP protocol to fetch JSON-formatted real-time data from a sugar price provider.
    • Data Parsing: Extract key fields (e.g., current sugar price) from the JSON response.
    • Logic Evaluation: Compare the sugar price against thresholds to decide whether to open or close the valve.
    2. Servo Motor Control
    • Utilize PWM output of the ESP32 to control the servo motor.
    • Implement precise angle control for the servo.
    • Add safety mechanisms to prevent overloading or misoperation.
    3. Casing Design
    • Create the casing model using CAD software with features such as:
      • Modular design for easy hardware installation and maintenance.
      • Ventilation holes to ensure safe operation during extended use.
      • Optional waterproof design.
    4. Power Management
    • Optimize the ESP32’s deep sleep mode to reduce power consumption during idle periods.
    • Support multiple power sources: USB or lithium battery.
    Project Outcomes
    • Functional Validation:
      • Successfully retrieved real-time sugar price data and controlled the drip device based on price fluctuations.
      • System operated stably with accurate servo motor responses.
    • Hardware Integration: The casing design is both aesthetically pleasing and practical, making the device portable and easy to install.
    • Power Optimization: Operable for multiple days in battery-powered mode.
    Project Highlights
    1. Integration of IoT and Embedded Design: Real-time data retrieval combined with physical device control.
    2. Modular Casing Design: Seamlessly combines hardware and aesthetic design.
    3. Cost-Effective Implementation: Utilizes readily available embedded hardware components to minimize costs.
    4. Broad Application Potential: Can be expanded to other automatic control systems based on real-time data.
    Potential Improvements
    1. Add Multi-Sensor Support: Incorporate temperature, humidity, or pressure sensors to enhance system adaptability.
    2. Optimize Algorithms: Use machine learning to analyze sugar price trends and refine control logic.
    3. Remote Monitoring and Control: Develop a mobile app or web interface for remote management.
    4. Industrial-Grade Packaging: Improve the device’s waterproof and dustproof capabilities to suit harsher environments.






    Conclusion

    During the creation of this piece, I deeply recognized the alignment between commercial product design and artistic creation—they both must possess social impact and value. What truly motivated me was using every possible method to pursue and approach a socially meaningful goal, ultimately achieving self-worth.

    Throughout the process, I began by contacting a renowned American photographer to obtain image permissions, consulted professionals on debugging and modifying 3D printers, and independently created drafts, modeled, and printed the components. Afterward, I completed the design and testing of embedded installations myself. I continued refining the work through embedded coding, mechanical assembly, and iterative adjustments until the installation reached perfection. Eventually, the piece resonated with audiences both domestically and internationally during its exhibition, making viewers realize their entanglement within the cycle of sugar consumption and raising awareness about the exploitation of sugarcane workers in developing countries.





    Ling-Jing






    Why
    The Future Inspiration City exhibition aimed to provide visitors with an immersive, educational, and inspiring experience by seamlessly connecting ancient civilizations, natural wonders, and futuristic visions. The goal was to inspire visitors through art, technology, and interactive storytelling.


    What
    I participated in the overall creative strategy, including concept development, visual design, and interactive experiences. Utilizing advanced technologies like sensors, virtual engines, and artificial intelligence, the exhibition delivered a dynamic, multisensory journey through an interconnected metaverse.


    How
    By thoughtfully integrating artistic visuals, innovative technology, and educational narratives, I created interactive spaces that invited visitors to explore both rich historical cultures and visionary futures. This comprehensive approach showcased my strengths in creative planning, visual communication, and interactive experience design, resulting in an engaging, meaningful visitor experience.