Weizheng Chen holds a Master's in Information Experience Design from the Royal College of Art (QS World Ranking No.1 in Art & Design), specializing in emotion-driven UX/UI and visual design. Skilled in product planning, user research, and visual design, he independently manages the full design process—from requirements gathering to feature definition and interactive delivery—balancing user needs, product feasibility, and business goals.
Passionate about consumer electronics and aesthetic detail, his work prioritizes emotional resonance, usability, and engaging visual experiences. His cross-disciplinary background includes collaborations with cultural and technology institutions on large-scale interactive and cross-media design projects, which have expanded his creative perspective and adaptability. Curious, innovative, and team-oriented, he thrives in collaborative, fast-paced environments.
Yeastar UCX 2024 Exhibition Landing Page
Project Overview:
This project involved designing a promotional landing page for Yeastar's participation in the UCX Exhibition 2024 in London. The goal was to increase brand visibility, drive visitor engagement, and capture potential client leads through an interactive and visually engaging online experience.
Objectives:
- Highlight the exhibition details (date, booth number, location) and create a sense of urgency with a live countdown timer.
- Showcase Yeastar’s global presence and brand strength with key statistics.
- Encourage user participation through an exclusive gift draw and a user-friendly registration process.
- Create a visually appealing, interactive experience aligned with Yeastar's branding.
My Role:
As the UX/UI Designer, I was responsible for:
- Designing the overall structure and user flow of the page.
- Creating engaging visual elements to captivate the audience.
- Ensuring responsive design across devices (desktop and mobile).
- Collaborating with developers to implement and refine the design.
Design Highlights:
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The hero section features a prominent live countdown timer to build anticipation for the exhibition, with clear event details (date, location, booth number) and eye-catching visuals (e.g., gift box explosion) to immediately grab attention.
- Brand Statistics Section ("Yeastar at a Glance"):
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- Displayed impressive company stats (e.g., number of customers, countries served) to establish authority and trust.
- Designed with a clean, minimalistic layout to ensure clarity and readability.
- Created a visually appealing prize wheel graphic and a detailed prize list to incentivize participation.
- Integrated a registration form that was easy to fill out and complied with GDPR regulations.
How to Participate and Get Your Ticket CTA:
This section combines clear instructions on how to register, participate in the lucky draw, and claim exclusive prizes, along with a bold and highly visible CTA ("Get Your UCX Exhibition Ticket") to drive immediate user action. By providing step-by-step guidance and transparent terms and conditions, users are encouraged to engage effortlessly while feeling confident in their participation. The prominent CTA ensures that users can quickly secure their tickets and join the event seamlessly.
Key Results:- Increased Engagement: The page received over 10,000 unique visits within two weeks of launch.
- Lead Generation: Registration form submissions reached a conversion rate of 20%, exceeding expectations.
- Exhibition Success: Over 300 booth visitors attributed to the landing page’s success.
- Positive Feedback: The page’s design and interactivity were praised internally by the marketing team and externally by exhibition attendees.
Challenge 1: Balancing detailed content with visual appeal.
Solution: Used a modular design with clear sections and visuals to guide user focus.
Challenge 2: Ensuring GDPR compliance while collecting user data.
Solution: Designed the form with explicit consent checkboxes and clear privacy terms.